Revitalizing for Business Success with CPR

Successfully keeping your business open during the pandemic, while we learn how to live with COVID-19, will require an awareness and a day-to-day strategy.

If you want your business to engage with previous customers, attract new ones, and make money, you will have to prepare.  Optimism, grit, and creativity are your friends in this new era of the new normal.

To be profitable, you need to generate revenue, and for that you will raise the safe level of the customer experience you offer. As people cautiously venture out into the world, they will have preconceived ideas of what will seem safe and what will not, and not everyone feels the same.

This is a perfect time to focus on the CPR building blocks of your business:

  • Customers
  • Revenue
  • Profitability

Customers

 Put People First: As a business owner you have an opportunity to update and improve company protocols. Consider the type of service you set out to offer when you first founded your business and go back to that place.  During this new beginning of sorts, think about creating a customer community, one that chooses to give you repeat business because of your level of service.

What will keep customers returning and spending? A welcome and safe feeling when they walk in. A simple directional flow through your place of business. Put yourself in the shoes of a wary customer and walk yourself through the process of a business transaction with your company.

Make sure there is hand sanitizer and wipes available, and some extra masks for those who forget to bring their own. Keep hand soap and paper towel dispensers full in the restrooms. Be diligent in maintaining these safety standards.

Support Your Staff: Who will your customers see first when they physically come to your location? Your employees. Take care of your staff so they can take care of your customers. Ensure they want to continue to work.

  • Shorten their shifts and give regular breath breaks
  • Train them on how to deal with customers’ emotions and tensions
  • Make sure they are trained in CDC standards and protocols
  • Provide your staff with uniform PPE equipment so they feel safe and comfortable  interacting with the public.

These steps show that you’re invested in your employees’ wellbeing for the long term. It tells them you understand that working during these times brings a whole new level of job stress.

Profitability

Understand your numbers:  They are crucial to review and interpret.  Commit an allotted amount of profit to making constant improvement a priority. Ask for feedback, listen, and take action to continually provide a great customer service experience. Customers will sense that you are reliable when they see consistent behaviors that show your concern for their health and safety.

No one is jumping back into a full shopping or dining schedule. They will pick and choose where to go by:

  • Safety protocols
  • Communication from businesses
  • Their individual code of values

Can you cater to multiple customer needs?

If you can make them feel comfortable and assure them that you are doing everything you can to keep your space clean, safe and healthy, you will have Customers, show a Profit, and generate Revenue.

Revenue

Here’s how it works: People stay calm when they sense calm. If you take care of your staff and create a safe environment for your customers, they will spend money, and you will generate revenue. The more revenue you take in, the more profitability your company will experience.

Take the view from the customer’s perspective:

  • Is it a calm experience from their first step in the door?
  • Do your employees properly and consistently wear masks?
  • Is there clear signage with instructions for navigating your business?
  • Do they feel rushed or able to take their time?
  • Is your staff relaxed, friendly, and welcoming?

Don’t forget to cater to your growing online client base as well. Just because people can physically go into businesses, doesn’t mean they will choose to. Make sure hours of operation, any delivery policy changes, and special accommodations are clearly posted on your website. All customers will check your website and social media pages for updates, whether they want to do business with you in person or virtually. And you want to make your goods and/or services as easy to purchase as possible.

Need a hand getting some systems in place to boost your business with CPR? Set up a free consulting call today.